YY Group Holding Limited, a Singapore-based provider of on-demand workforce solutions and integrated facilities management, has announced its expansion into Egypt, extending its Middle East and North Africa operations beyond its established base in the United Arab Emirates.

The market entry aligns with strong growth in Egypt’s tourism and hospitality sectors, which are driving demand for scalable facilities management and workforce services. According to Egypt’s State Information Service, the country welcomed nearly 19 million tourists in 2025, representing a 21 percent increase on 2024. Industry research values Egypt’s hospitality market at approximately USD 20 billion (€18.4 billion) in 2025, with continued growth forecast through to 2030.

YY Group has appointed Ramy Attia as Country Director for Egypt. Attia previously led expansion efforts in the UAE, where he supported operational scaling and the development of hospitality partnerships. In Egypt, he will oversee the rollout of YY Circle, the company’s digital workforce and facilities management platform.

Mike Fu, Chairman and CEO of YY Group, said: “Following the exceptional growth of our UAE operations, expanding into Egypt is the natural next step in our MENA strategy. Egypt is a major tourism market with a large workforce. By introducing YY Circle, we are providing the digital infrastructure needed to connect this workforce with the world-class hotel chains we already serve across the region.”

The initial phase of operations will focus on Cairo and key tourist destinations. YY Group plans to deploy its AI-driven matching technology to support flexible staffing and service quality across hospitality environments where facilities management performance is closely linked to guest experience.

Explore the full story behind YY Group’s Egypt expansion and its impact on facilities management operations.

(Photo Credits to iStock)